Founder's Note
“Skincare was never meant to be rushed.”
With 10 years of hands-on experience in the cosmetic retail industry, Ankur spent a decade on the ground interacting directly with consumers. Running a successful family cosmetics business gave him an intimate, real-world understanding of what people truly need, what fails them in existing products, and where traditional skincare falls short. His passion lies in creating transparent, elevated aesthetic experiences that deliver visible, uncompromising results.
— Ankur Gupta, Co-Founder & CEO
Founder's Note
“Skincare was never meant to be rushed.”
A rare dual-threat in modern medicine and formulation science, Dr. Vineet holds a B.Pharm along with an MBBS degree. As a practicing physician and pharmaceutical science expert, Dr. Vineet brings clinical rigor to every single bottle. He crafts, analyzes, and tests every Luxurium active blend from the ground up—ensuring that every ingredient serves a precise, therapeutic purpose for the skin barrier.
— Dr. Vineet Kumar, Co-Founder & Chief Formulator
OUR CRAFT
Small batches, six-week macerations
Source
Saffron from Pampore, roses from Kannauj, shea from certified fair-trade cooperatives.
Macerate
Botanicals steep for six weeks in cold-pressed oils — never heat-extracted.
Formulate
Chemists pair each extract with clinically dosed actives at skin-friendly pH.
Test
Independent labs verify safety and efficacy on all skin tones before launch.
Our Mission
Our Vision
THE JOURNEY
Milestones in gold
2018
A kitchen in Kashmir
Our founder Ira begins bottling her grandmother's saffron elixir for friends and family.
2020
The first lab
We partner with cosmetic chemists to marry heritage recipes with clinical actives.
2022
10,000 rituals
Our community crosses ten thousand customers — entirely by word of mouth.
2024
Going national
Describe this milestone.